About me
I'm Itai Bracha, a Senior Product Designer with over 5 years of experience.
I'm passionate about creating products
that customers love to use.
I'm all about diving into tricky customer issues with a mix of insightful research.
I absolutely love teaming up with businesses that believe design has the power to change the world!
• Fast learner
• Communication & Collaboration
• Adaptability & Flexibility
• Problem-Solving & Critical Thinking
• Creativity & Innovation
Experience
Solarwinds • Netanya, Israel
Sr. Product Designer
Oct 2024 - Present
• Led the overall design strategy, design system development, and roadmap planning.
• Owned the design of a flagship GenAI (AI/ML) project, cutting ticket handling time by 40%.
• Guided design of multiple high-impact features through design sprints, flow mapping, UJM
(User Journey Mapping), UI/UX, prototyping, and animation, directly increasing user engagement.
• Played a key role in scaling and maintaining the design system, implementing components for
consistency and efficiency across products, and ensuring seamless updates.
• Designed a scalable notification system, improving user response rates by 24%.
Solarwinds • Netanya, Israel
Product Designer
Aug 2022 - Oct 2024
• Designed and delivered the Virtual Agent and Runbooks, driving $1.4M YOY growth.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Transitioned team workflows to Figma, training 50+ engineers to ensure seamless adoption.
Introduced Figma Dev mode practices, improving developer handoff by more than 20%.
• Designed a user impersonation feature, ranked #2 on feature requests for 3 years, cutting
agent handling time by 35% and improving customer satisfaction by 20%.
Jul 2021 - Aug 2022
Product Designer
AgroScout • Misgav, North, Israel
• Led design system, executed designs.
• Partnered with stakeholders to enhance the user onboarding experience, reducing churn by 12%.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Conducted usability tests and A/B testing, leveraging Heap analytics to optimize features.
• Led transition to Figma from Sketch, serving as company's Figma expert.
Jul 2020 - Jun 2021
UI/UX Designer
Adif • Magshimim, Central, Israel
• Led design, planning, and executed designs.
• Designed new conference platform for Insurance Agents, unlocking $0.6M profit in the first year.
• Collaborated with engineers and PMs to deliver features aligned with market needs.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations videos on after effect.
Nov 2018 - Jun 2021
UI/UX Designer
Freelancer • Online, Israel
• Conducted market analysis for clients, leading to optimized product-market fit strategies.
• Working closely with clients, developers, and other stakeholders to ensure the
successful implementation of UI/UX designs.
• Being flexible and open to change, especially when it comes to accommodating client
preferences or adjusting to project requirements.
• Designed custom solutions for diverse clients, consistently delivering on time and budget.
• Built a successful freelance business, scaling annual revenue from $3K to $15K.