About me
I'm Itai Bracha, a Product UX & UI Designer with over 5 years of experience.
I'm passionate about creating products
that customers love to use.
I'm all about diving into tricky customer issues with a mix of insightful research.
I absolutely love teaming up with businesses that believe design has the power to change the world!
• Fast learner
• Communication & Collaboration
• Adaptability & Flexibility
• Problem-Solving & Critical Thinking
• Creativity & Innovation
Education: Product UI/UX design
Studio 6B UI & UX | Diploma
Tel-Aviv, Central, Israel (2020, 2021)
Skillshare, Udemy | Certifications
• Accessibility Design, Udemy, Online (2024)
• AI Design, Skillshare, Online (2023)
• Build Design System, Udemy, Online (2022)
• Google Design Sprint, Udemy, Online (2022)
• UX Research, Udemy, Online (2021)
• UX Writing, Udemy, Online (2021)
• After Effects Bootcamp Udemy, Online (2021)
• UX Strategy, Udemy, Online (2020)
• Master GD, Udemy, Online (2018)
Proficiency
Expertise:
• UX, UI, Product Research & Analytics,
Design System, UX Research,
AI/ML Technologies, Strategic & System Thinking.
Tools:
• Figma, Sketch, Figjam, Miro, Excalidraw, Zeplin,
Lottiefiles, Adobe XD & Illustrator & Photoshop
& After Effects, Pendo, Heap, HotJar, Marvel
Google Analytics, Notion, Jira.
Language
• English | Professional Proficient in English
• Hebrew | Native
Experience
Product Designer
SolarWinds ITSM - Netanya, Central (Aug 2022 - Present)
• Led design strategy, design system, roadmap planning, and executed designs.
• Design ownership of Flag Project for ITSM related to GenAI (AI/ML).
• Collaborated with engineers, PM, Content Strategy, and Product Marketing to design and ship Virtual Agent and Runbooks, which unlocked $1.4M growth on YOY.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Serving as expert on Figma and providing guidance to fellow designers when needed.
• Presented Figma to engineering team of over 50+ members, ensuring comprehensive understanding of Figma from an engineering perspective.
Product Designer
AgroScout - Misgav, North (Jul 2021 - Aug 2022)
• Led design system, executed designs.
• Designed ownership of Drone Flight App and Dashboard.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Performed usability tests, shared designs with customers, and conducted A/B testing.
• Analyzed by Heap usage patterns from app and dashboard data.
• Led transition to Figma from Sketch, serving as company's Figma expert.
UI/UX Designer
Adif Communications - Magshimim, Central (Jul 2020 - Jun 2021)
• Led design, planning, and executed designs.
• Designed new conference platform for Insurance Agents, unlocking $0.6M profit in the first year.
• Collaborated with engineers, PM, and Product Marketing to design and ship Features.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Led design of animation videos on after effect.
UI/UX Designer
Freelancer - Fiverr, Projects (Nov 2018 - Jun 2021)
• Design strategy, design system.
• Working closely with clients, developers, and other stakeholders to ensure the
successful implementation of UI/UX designs.
• Led design of web and mobile apps from scratch, catering to seed startups and large companies. Conducted user & UX research, design sprints, flows, UJM, UI, Prototyping,
and animations.
• Being flexible and open to change, especially when it comes to accommodating client
preferences or adjusting to project requirements.
• Efficiently managing workload & prioritizing tasks to deliver on time and within budget.
• Grew my freelance business from $3k to $15k annually..